Sunday, October 24, 2010

Melbourne Cup Carnival - Sponsorship

We all know that the Melbourne Cup Carnival is huge, and a part of that is due to the sponsorship the event recieves. HUGE companies are involved in the Carnival and contribute to the sucess and size of the event. Without these sponsorship deals, the Melbourne Cup Carnival wouldnt be what it is today. The Melbourne Cup Carnival lists the following as their Major Sponsors;
Emirates - The international Airline is the Pricipal Partner of the Melbourne Cup Carnival and as such, has a huge array of promotional materials throughout the Carnival. These range from the logo and tagline (Fly Emirates) all over the gate, and on the shirt of every person working for the Melbourne Cup and assisting with getting the horses into preparation before the race. "Emirates Melbourne Cup Day" is held on 2nd November this year, and is probably the biggest and most well known day of the entire Carnival and is often referred to as "The Race That Stops The Nation". The event and the day are huge and known all around Australia, and maybe even the world...

The other Emirates entry to the Carnival is the "Emirates Stakes Day" billed as the family day and the day has a much more relaxed atmosphere and features Fashions on the field for children.

AAMI - The Insurance company is such a large sponsor that there is a "AAMI Victoria Derby Day" this year held on 30th of October and claims to be "the best single day of thoroughbred racing" in Australia, if not the world

Crown - Hotels and the Crown Casino bring to the Carnival the "Crown Oaks Day" which claims to be the ultimate style day - which is the day when stylish women of all ages come together and celebrate feminine elegance and the heritage of Ladies Day at Flemington. It also incorporates MYER and the "Myer Fashions on the Field". The winner of the national competition of Myer Fashions on the Field is announced on Crown Oaks Day, reinforcing its importance on the fashion calendar.
Several other noteworthy sponors include;

                                          Invest Victoria

A more exhaustive list of the business partners can be found on the Melbourne Cup Website

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